Reduce Your Bounce Rate For Better Email Marketing Results
Do you understand what bounce rate is and how it can affect your email marketing tactics? Any business organization working online form website and is utilizing enterprise level email marketing software for promoting their business, must know about bounce rate. All the effort you have made for email marketing practices will go to trash, if your websites bounce rate is high. So you are required to lowdown bounce rate of your website. A low bounce rate gives you a number of benefits in term of sales, revenue and returning visitors.
Bounce rate can be explained as “the percentage of the visitors who bounced away by visiting only one page of website”. A low bounce rate means your website’s performance is quite excellent, while a high bounce rate shows you need to improve your site.
Below are the basic reasons of a high bounce rate:
1. Slow loading speed of the website.
2. Poor design or interface
3. Low quality of website content
4. Bad navigation
Some Important Factors That Will Help To Reduce Bounce Rate
1. Web design or Interface:
One of the most important factors for high bounce rate is the design or interface of website. You can enhance the interface of your website by implementing an attractive design and proper navigation. A good navigation system of a website helps the visitors to find the content they need very quickly. It also helps search engine to figure out what content is important from a webmaster’s perspective. Set up your navigation system around your homepage because the home page is generally the most common page on the website and the first place of page of website for visitors. In this way, be watchful while making the homepage for your site.
2. Interlinking of web content or post
Interlinking of content helps you to lowdown bounce rates and raise page views of website. Try to interlink the content of post with previous blog posts or content. This will definitely enhance your page visits and lessen the bounce rate. These methods will work excellent if your website having massive content on a website. Also from SEO point of view interlinking is very effective.
3. Website Content:
Remember, bounce rate is directly related to the content. Simply, high bounce rate means bad content and low bounce rate represents quality content. Content is the base of a good website. It additionally helps to enhance visibility of a website in search engine results. The point when visitors realize that your website containing excellent information, they will definitely go to view more pages. This could be possible through emails, blog posts, forum, social media or other resources.
4. Website loading speed.
The time is very expensive and no one wants to waste it. Hence, if website’s loading speed is slow or it takes a long time to open then you will definitely drop your visitors and this will result a high bounce rate for your website.
5. Lessen External Links
Always try to use only few external links relevant to your content. If you use excessive external links that have no connections with existing content will only throw away your visitors in place of staying them for a long duration.
In the last, if you remember all the above points then definitely you will get a positive response from your email blast software and could make your email marketing successful.
Posted on December 11, 2013, in Email Marketing, Email Marketing Tips and tagged enterprise level email marketing software, free email blast software, free email campaign software. Bookmark the permalink. Leave a comment.