Common Mistakes To Avoid While Performing Email Marketing Tasks

Email_Marketing_MistakesEmail marketing is a dominant method you can exploit for online marketing of your business – when utilized in the right way. Effective use of software for email marketing campaign most prominently depends upon the skill and knowledge of email marketer. Just because you send bulk email, does this imply you know about what you’re sending to your clients and prospects?

It’s obvious, every business owner knows about their clients and business prospects. But that doesn’t show that you’re a skilled email marketer.  This post will reveal some most common mistakes, and how you can stay away from them when performing your email marketing tasks.

Email Marketing Mistakes:-

1 – Not Knowing Your Customer

One of the most common email marketing mistakes made by people is not having enough understanding about your customers. The offer made for your female customers sounds well, but not for your male audiences. Furnishing interesting and meaningful information is a great approach to captivate your clients and tempting them to make a buy. However, if you continue to send emails that don’t have any useful info to fulfill their necessities or interests, you could lose your clients.

2 – Grammatical Mistakes

When we talk about email marketing, the most embarrassing thing for us is that we have sent misspelled or emails with some grammatical error to the number of customers. Of course, every person makes mistakes, but the most important thing is that you should provide conceivable, and useful information – and one little mistake could detract from your reliability.

3 – Straight to Spam or Junk

This mistake is one of the most noticeable things that can happen when you do an email blast with the software. If you have done all tasks correctly and made a perfect campaign to drive better results – the only problem you could face, your email dropped in the spam or junk box of your recipients.

4 – Content Errors

We recently specified grammatical and spelling error (point #2) but you should consider these errors also:

•          Un-customized content:-

It has proven that personalized email gives better result so you have to prepare a customized email campaign according to type of customers. It will give a better result for your email marketing effort.

•          Content overloading:-

You should avoid writing too much content in your email message. It could direct your customers to delete and ignore it because no one wants to spend too much type to read email. The people like to see short but effective content that should have enough information to force them to read your email.

•         Unconvincing content:-

It includes both your written text and visual graphic content. Be sure to mark an appealing content with correct graphics and design to grab the attention of people.

5 – Forgot To Make Mobile Compatible Email Campaign

Today most of the people use mobile and other portable devices to access internet. So it has become necessary for you to consider this aspect and make sure to prepare an email campaign supported by all mobile and portable devices.


Posted on December 24, 2013, in Email Marketing, Email Marketing Ideas, Email Marketing Tips and tagged , , , . Bookmark the permalink. Leave a comment.

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