Double Opt-in v/s Single Opt-in – Which One Is Best For Email Marketing?
Posted by Laura Watson
Few things in email marketing create such a debate “What should you use double opt in or single opt in process when getting new subscribers?” Before start exploring this issue, we take a look at some important points so which will assist you to choose the best one for your business. After all, one approach that works for one business is not always right for each business. So let’s find out the best answer for this question….
Difference Between Double Opt-In & Single Opt-In
First, we start with the definitions of both single and double opt in.
Single Opt-In: – When new user subscribe to your email newsletter by providing their email address and after that instantly starts getting your email marketing newsletters.
Double Opt-In: – When new user subscribe to your email newsletter by providing their email address, however, should FIRST go to their mail box and click an “activation link” before getting any of your email updates.
Although there are little bit exceptions to both definitions, this is commonly how they’re characterized. Single opt-in generally implies you only require an email address of your email subscriber to start delivering email newsletters. Double opt in needs that every subscriber should give their permission to receiving their email updates by clicking on an activation link contained in your first email.
The Advantages And Disadvantages Of “Single Opt-In”
The best advantage of the single opt-in email marketing is pretty obvious- it’s simple, quick, and hustle free method for you. You get instant outcomes and your subscriber get immediate delight as well (the messages begin appearing without a hitch).
However, there are some important issues with single opt-in process.
First, a certain number of new users may provide “invalid” or “fake” email address simply to get a look at what you have in it. In case you’re offering like a free-downloadable, for instance, a few people will simply fake opt-in to attempt and get your free downloadable and without any advertising strings. These individuals are clearly of no worth to you and permission based email marketing is the most ideal approach to keep them out.
Second, accept it or not, some of your subscribers will knock in the wrong email-address. Possibly they leave off a character or incorrectly spell their name – we are just human, and we people commit errors like it’s our work. You can assist your visitors settle these mistakes promptly by requesting email-confirmation and even showing their email address on your thank you page. Without this sort of double opt in, you could be passing up a major opportunity for a number of marketing offers due to this simple human mistake.
The Advantages And Disadvantages Of “Double Opt-In”
Double opt-ins come with their own pros and cons, as well. The greatest benefits of double opt in is that when your beneficiary confirms his or her email, you sure you’ve got a real, active email address.
Defenders of single opt in like to say “Yet double opt-in is simply requesting subscriber to affirm something they’ve previously affirmed” yet the reality of the situation is an opt-in is not by any means an affirmation whatsoever. The distinction between the two is something like stating “My personal residence is 141, Main Street” (single opt-in) vs. saying “My personal residence is 141 Main Street AND yes, I do really accept and read the email I receive at that address” (double opt- in).
Maybe above all, permission based emails are significantly more important than unverified or unconfirmed emails. In case you’re willing to build long term Email Marketing achievement, you require QUALITY customers much more than you require QUANTITY.
The greatest impediment of Double Opt-In email is the technical issue you often face. Some of your subscribers might never get the email for their confirmation (due to various reasons) and will either get disappointed OR vanish altogether.
An Alternative Solution – Use Both!
In case you’re utilizing email list management software like “Garuda – The Intelligent Mailer” (highly effective for small business), there is a smart way you can really use both if you choose. This includes sending the greater part of your new subscribers a confirmation mail, but then additionally sending all new subscribers your first promotional messages regardless of confirmation.
The point of interest here is you do get the number of customers to confirm their mail, so you can instantly measure which predictions are the best. (Mostly, somebody who affirms their mail is a higher quality email advertising subscriber than somebody who does not.)
Posted on June 18, 2014, in Email Marketing, Email Marketing Ideas, Email Marketing Tips and tagged double opt in, email list management software, email newsletter, permission based email marketing, single opt in. Bookmark the permalink. Leave a comment.