Email Marketing – 4 Best Practices To Optimize Your Conversion Rate

Email Marketing Best PracticesIn present scenario, email marketing is the one of the most dominant marketing methods available for any business needs to maximize their revenue and get a better position in the global market. Unluckily, just a few organizations use email marketing with its full abilities and, therefore, large amount of benefit totally remain unclaimed. For the savvy entrepreneur, who is ready to learn and use the most effective email marketing best practices, this represents a great chance to go ahead of challengers and expand business and sales.

To support you accomplish this we have, in this uncovering fact filled article, probably the most viable email advertising tips that you can begin executing at this moment to expand your business and increase revenue.

Tips #1 – In Your E-Mails Keep The Ideal Ratio Of “Content” And “Promotion”

It is truly pleasant, when planning your email marketing tactic, to send as much promotional messages as possible to your mailing contact list. Because, the more times your recipients see your promotional mails the more probable they are to purchase, isn’t that so? Not right! If you deliver only promotional emails, then you will receive a high subscription rate for your mailing campaign and your existing customers will see you as a “sales person” as opposed to a trusted person.

A correct ratio to go for is about 80% “content” and 20% “promotion”. This implies that, with 80% of your content e-mails, you are building faith and making good relation with your customers. If you follow this then, in rest 20% promotional messages, you will find a higher rate of conversion focused around the reliability you have built-up.

Tip #2 – Follow A Regular Schedule Of Mailing

Regularity is really a vital part of effective email advertising. You will increase conversion rates if you create a system of mailing to the number of customers at a fix time, regularly. Thus, your recipients begin to expect your messages and wait to see them. Your e-mails become a steady “welcome guest” in their mail-boxes as opposed to being a spontaneous disruption.


Tip #3 – Split Testing of Email Subject-Lines

There is no more logical approach to enhance your conversion rates than through tough split testing. In email marketing, the simplest approach to do this is by split testing of email subject line. Basically, your email marketing software will have this facility and you start your testing within few minutes. Most of the global email marketers regularly use split testing for their subject-lines and that’s why you should.


Tip #4 – Provide Interesting And Tempting Things

Unfortunately, for most individuals, their mailbox is a steady indication of the numerous unexciting and tedious acts they need to manage, for example, payment of taxes, bills and other such obligations. If you, in that exact place, can provide something interesting and tempting to them, then your messages will be opened regularly and will be read with interest.

The basic to being exciting and luring is to add identity and some excitement into each mail you compose. Basically put, let the captivating, appealing and fascinating individual that you are glow through in your messages. Follow this and you will see your “open-rates” will fire!


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Posted on September 4, 2014, in Email Marketing, Email Marketing Tips and tagged , . Bookmark the permalink. Leave a comment.

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